Why WordPress Site Speed is so Important?

In today’s technological world, customers expect fast and reliable online user experiences from every website. If you make them wait for your page to load, they’ll most likely visit a competitor’s website instead. They have limited time to wait for your website to load. Website performance is incredibly important because customers generally think load times are slower than they actually are. This means you need to be doing all you can to make your website load as fast as possible. The fact is 46% of shoppers say they’ll never return to a slow website, so you need to keep them happy by using website performance testing tools.